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Cleversafe | IBM
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Cleversafe | IBM

Worked as the lead designer creating multiple digital, print and event tactics. Newly acquired by IBM, the account required a large amount of conceptual thinking in order to set them apart from their competition.

To create awareness, we created collateral for multiple events and trade shows. We also created digital and print collateral, as well as social and display content for evergreen and umbrella campaigns.

 

The strategy of the campaign was largely based around awareness, which played a large role in the creative decisions and execution of the work.

 

Date: 2016 – 2017